Recent increases in the access bandwidth of fixed broadband and cellular networks have led to service providers and equipment suppliers looking to video communication as an important source of potential revenue. Over the past several years, operators in China have begun the deployment of video communication, video conferencing, and video surveillance systems in order to provide video-transmission services beyond voice and data.
Meanwhile, the IM-based video communication market, which includes services such as MSN and QQ, has grown rapidly. According to In-Stat’s research, more than 30% of users have used their IM service’s video function.
In pre-commercial TD-SCDMA trials conducted this year, China Mobile launched video communication as a single key application. However, paid video communication services have not as yet obtained market traction, and so telecom operators and equipment manufacturers need a more thorough understanding of end-user acceptance levels, attitudes, and expectations of video communication services in order to move this market segment forward.
To this end, In-Stat conducted a telephone survey of 352 current users and 352 non-users of video communication in March 2008. The results along with analysis of the results are presented in the report.
〖 目 录 〗
• Executive Summary
• Definitions
• Introduction
• Survey Demographics
o Age
o Income
o Monthly Spending (Fixed Telephone/Broadband)
o Monthly Spending (Mobile Service)
o Monthly Spending (Mobile VASs)
o Attitudes to New Technology
• Survey Results
o Video Communication Use
Age and Video Communication Use
o Current User
Uses of Video Communication
Usage Frequency
End-Devices Used
Interest in Handset Video Communication
Reasons for Lack of Interest
Plans to Use
Willingness to Pay for Handsets
Willingness to Pay for Service
Overall Satisfaction
o Non-Users of Video Communication
Interest in Mobile Video Communication
Reasons for Lack of Interest
Plans to Use
Predicted Uses
Key Acceptance Criteria
• Summary
• Methodology
• Related In-Stat Reports
List of Figures
• Figure 1. Respondent Ages
• Figure 2. Respondent Income (US$)
• Figure 3. Respondent Monthly Spending on Fixed Telephone/Broadband Access (US$)
• Figure 4. Respondent Monthly Spending on Mobile Service (US$)
• Figure 5. Respondent Monthly Spending on Mobile VASs (US$)
• Figure 6. Respondent Attitudes to New Technology
• Figure 7. Current Users and Non-Users of Video Communication, by Age
• Figure 8. Uses of Video Communication
• Figure 9. Usage Frequency of Video Communication
• Figure 10. End-Device Used for Video Communication
• Figure 11. Interest in Handset Video Communication (Base: Current Users of Video Communication)
• Figure 12. Reasons for Lack of Interest in Handset Video Communication (Base: Current Users of Video Communication Who Show No Interest to Mobile)
• Figure 13. How Soon Respondents Plan to Use Handset Video Communication (Base: Current Users of Video Communication Interested in Mobile)
• Figure 14. Amount Respondents are Willing to Pay for a Video Communication-Enabled Handset (US$)(Base: Current Users of Video Communication Interested in Mobile)
• Figure 15. Amount Respondents are Willing to Pay Monthly for Mobile Video Communication Service (Base: Current Users of Video Communication Interested in Mobile)
• Figure 16. Overall Satisfaction With Video Communication (Base: Current Users)
• Figure 17. Interest in Mobile Video Communication
• Figure 18. Reasons for Lack of Interest in Mobile Video Communication (Base: Not Interested in Mobile Video Communication
• Figure 19. Plans to Use Mobile Video Communication (Base: Users and Non-Users of Video Communication Interested in Mobile)
• Figure 20. Predicted Uses for Mobile Video Communication (Base: Users and Non-Users of Video Communication Interested in Mobile)
• Figure 21. Key Criteria for Adopting Mobile Video Communication (Base: Non-Users of Video Communication)
〖 目 录 〗
