摘要
Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent’s most vibrant mobile markets with four competing operators. A fifth and sixth network have been licensed and will create additional competition from 2008/09. The recent highly competitive bidding in the privatisation of the country’s two fixed-line operators, who also hold mobile licences, indicates the huge potential that is seen in the market despite the already intense competition. At a market penetration of only around 35%, opportunity continues to exist in the provision of basic voice services as well as Internet access through the mobile networks, given the country’s poorly developed fixed-line infrastructure.
目录及图表
- 1. Synopsis
- 2. Overview of Ghana’s mobile market
- 2.1 Mobile statistics
- 2.2 Fifth and sixth mobile licence
- 2.1 Mobile statistics
- 3. Regulatory issues
- 3.1 Licensing
- 3.2 Tariffs
- 3.3 Interconnect
- 3.4 Taxation
- 3.5 Mobile Number Portability (MNP)
- 3.1 Licensing
- 4. Mobile technologies
- 4.1 Third generation mobile (3G)
- 4.1 Third generation mobile (3G)
- 5. Major mobile operators
- 5.1 Ghana Telecom (OneTouch)
- 5.1.1 Network development and coverage
- 5.1.2 Services
- 5.1.1 Network development and coverage
- 5.2 MTN Ghana (formerly ScanCom, Spacefon Areeba)
- 5.2.1 Network development and coverage
- 5.2.2 Services
- 5.2.3 Average revenue per user (ARPU)
- 5.2.1 Network development and coverage
- 5.3 Millicom Ghana (Mobitel, Tigo)
- 5.4 Kasapa
- 5.1 Ghana Telecom (OneTouch)
- 6. Mobile voice services
- 6.1 Prepaid services
- 6.2 Satellite mobile
- 6.1 Prepaid services
- 7. Mobile data services
- 7.1 Short Message Service (SMS)
- 7.2 Multimedia Messaging Service (MMS)
- 7.3 GPRS, EDGE, WAP
- 7.4 BlackBerry
- 7.5 Mobile TV
- 7.1 Short Message Service (SMS)
- 8. Mobile content and applications
- 8.1 Mobile banking
- 8.2 M-payments
- 8.1 Mobile banking
- 9. Related reports
- Table 1 – Mobile operators, subscribers and annual change – 2007
- Table 2 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2007
- Table 3 – MTN Ghana monthly ARPU – 2002 - 2008