Contents:
Catalog:
Chapter I China commercial real estate analysis
1.1 China commercial real estate overview
1.1.1 Position and function of commercial real estate in the urban economy
1.1.2 Commercial real estate becoming the new growth point of housing market
1.1.3 Commercial real estate entered new rules times
1.1.4 Characteristics and opportunities of China commercial real estate market
1.2 Analysis of commercial real estate development 2006-2007
1.2.1 Trading volume of China commercial real estate grew greatly 2006
1.2.2 Overview of the four features of China commercial real estate 2007
1.2.3 Great demand of domestic commercial real estate 2007
1.2.4 Phenomenon China commercial real estate showed 2007
1.3 Analysis of "real estate commerce” operation model in China
1.3.1 Advantages and disadvantages analysis of "real estate commerce” operation model
1.3.2 Typical cases of "real estate commerce” operation model
1.3.3 Mechanism of competitive advantage produced by "real estate commerce” operation model
1.4 Comparison of operation strategy of China commercial real estate
1.4.1 Distributed sales and unified operation
1.4.2 Distributed sales and decentralized operation
1.4.3 Total sales and whole operation
1.4.4 Whole leasing and whole operation
1.4.5 Scattered leasing and decentralized operation
1.5 Problems commercial real estate facing and development strategies
1.5.1 Three main bottlenecks of commercial real estate market development
1.5.2 Problems existing in China commercial real estate development
1.5.3 Development measures of China commercial real estate
1.5.4 Countermeasures and suggestions to promote the healthy development of China commercial real estate
Chapter II Analysis of commercial real estate market segmentations
2.1 Store estate market
2.1.1 Survey of China store market
2.1.2 Status quo analysis of store market in key provinces
2.1.3 Investment analysis of store estate
2.1.4 Problems store estate facing
2.2 Office building market
2.2.1 Overview of China office building market
2.2.2 Status quo of China urban office building from 2007 to the early 2008
2.2.3 Marketing and investment analysis of office building
2.2.4 Development trend of office building market
2.3 Industrial estate market
2.3.1 Overview of China industrial estate market
2.3.2 Development trend of industrial estate in main cities of China
2.3.3 Investment analysis of China industrial estate
2.3.4 Development prospect of China industrial estate
2.4 Shopping centre estate market
2.4.1 Overview of shopping center estate development
2.4.2 Orientation and strategy of shopping centre estate investment
2.4.3 Development process analysis of shopping Centre
2.4.4 Problems and strategies analysis of shopping center estate
Chapter III Regional market analysis of commercial real estate
3.1 Beijing commercial real estate market
3.1.1 Status quo analysis of Beijing commercial real estate market
3.1.2 Investment analysis of Beijing commercial real estate market
3.1.4 Problems Beijing commercial real estate facing and strategies
3.1.5 Trend and prediction of Beijing commercial real estate
3.2 Shanghai commercial real estate market
3.2.1 Status quo of Shanghai commercial real estate market
3.2.2 Problems existing in Shanghai commercial real estate development
3.2.3 Investment analysis of Shanghai commercial real estate
3.2.4 Outlook and trend of Shanghai commercial real estate
3.3 Guangzhou commercial real estate market
3.3.1 Survey of Guangzhou commercial real estate market
3.3.2 Status quo and characteristics of Guangzhou commercial real estate segmentations
3.3.3 Challenges Guangzhou commercial real estate facing
3.4 Shenzhen commercial real estate market
3.4.1 Survey of Shenzhen commercial real estate market
3.4.2 Investment analysis of Shenzhen commercial real estate
3.4.3 “Soft Spot” of Shenzhen commercial real estate
3.4.4 Development trend of Shenzhen commercial real estate
3.5 Commercial real estate markets in other main cities
3.5.1 Chengdu
3.5.2 Wuhan
3.5.3 Dalian
3.5.4 Hangzhou
Chapter IV Key enterprises analysis
4.1 China Vanke Co., Ltd.
4.1.1 Company profile
4.1.2 Operating status analysis 2006
4.1.3 Operating status analysis 2007
4.2 The Gemdale Corporation
4.2.1 Company profile
4.2.2 Operating status analysis 2006
4.2.3 Operating status analysis 2007
4.3 Lujiazui Finance & Trade Zone Development Co., Ltd.
4.3.1 Company profile
4.3.2 Operating status analysis 2006
4.3.3 Operating status analysis 2007
4.4 Pearl River Industrial Development Holdings Co., Ltd.
4.4.1 Company Profile
4.4.2 Operating status analysis 2006
4.4.3 Operating status analysis 2007
4.5 Tianjin Reality Development (Group) Co., Ltd.
4.5.1 Company profile
4.5.2 Operating status analysis 2006
4.5.3 Operating status analysis 2007
Chapter V Investment and financing analysis of China commercial real estate
5.1 Investment analysis of China commercial real estate
5.1.1 Investment situation analysis of China commercial real estate
5.1.2 Investment hot spot analysis of China commercial real estate
5.1.3 Investment strategy of China commercial real estate
5.2 Financing analysis of China commercial real estate
5.2.1 Financing situation analysis of China commercial real estate
5.2.2 Analysis of commercial mortgage-backed securities (CMBS)
5.2.3 Financing measures of China commercial real estate
Chapter VI Competition analysis and development trend of China commercial real estate
6.1 Competition analysis of China commercial real estate
6.1.1 Competition pattern of China real estate industry
6.1.2 Competition analysis of China commercial real estate
6.1.3 Commercial real estate competition in main cities of China
6.2 Development trend and direction of China commercial real estate
6.2.1 Development trend of domestic commercial real estate
6.2.2 Development trend of China commercial real estate
6.2.3 Development prediction of China commercial real estate
