摘要

DIY And Gardening in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

Product coverage

DIY; Gardening

Executive summary

Another Year of Growth Following the Crisis

DIY and gardening registered as a year of consecutive growth in 2006, following the economic crisis that affected Argentina between 1999 and 2002. Almost all sectors of the market expanded considerably, encouraged by the extension of credit to consumers and a growth in the sale of used and new houses. An increase in the average wage and a reduction in poverty were others factors that promoted sales. The rates of growth of the economy will slow down in the medium term, although it is anticipated that the benefits from economic growth will remain at least until 2011.

Large National Companies Grow and Multinationals Arrive

National companies were able to maintain growth by exporting their products at competitive prices, due to the devaluation of the local currency. The situation was enjoyed by companies both large and small, although first of all they had greater access to credit and were able to extend and modernise their production plants. In 2003 the Argentine company leaders headed huge publicity campaigns and established contracts with large retail chains, which were very successful.

The expansion of the market and the Argentine economy attracted a new wave of large investments on the part of multinational companies, either through direct investments, buying companies that had gone bankrupt during the economic crisis, or through representatives.

Increase in Property Construction Encourages Sales

Since 2003, an economic growth in property investments in Argentina, of more than 20% annually, was registered, and this had a positive impact on DIY and gardening sales. By the same token, this situation caused inflation to rise and a shortage of products, and consequently the reopening of factories and an increase in imports.

Large Retail Stores Conquer in the Market

In recent years public preference has leaned towards large retail stores, and this led to expansion and an increase in the arrival of new competitors. Department stores, shopping centres and supermarkets grew with the opening of new premises in the large towns and cities, and this benefited the market as it increased the availability of products. The expansion in DIY retailers modified the structure of the business in Argentina and encouraged consumer spending. The small specialised commercial outlets, which had been the favourites for decades, have lost a great deal of business.

Do It Yourself Concept Grows

With expansion in the economy and the improvement in wages, the DIY mentality grew, also thanks to televising programmes, magazines, books and pamphlets that advertised and encouraged the concept. The role of the retail channel was fundamental and will continue to be so in the medium term, through the availability of courses and services on offer. In the next few years it is expected that there will be a modification in the way products are promoted, and also in distribution and packaging.

Table of contents

DIY AND GARDENING IN ARGENTINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Another Year of Growth Following the Crisis

Large National Companies Grow and Multinationals Arrive

Increase in Property Construction Encourages Sales

Large Retail Stores Conquer in the Market

Do It Yourself Concept Grows

KEY TRENDS AND DEVELOPMENTS

Growth in the Economy Encourages Consumer Spending

Little Knowledge of DIY Concept, Although on the Increase

Height of Construction Industry Hits the Market

Large Companies Claim Territory Ahead of Small Producers

That Great Problem Called Distribution

New Sales Outlets and Greater Specialisation in Distribution

Demographic Changes Improve Performance of Gardening Sector

MARKET DATA

Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006

Table 3 DIY and Gardening Company Shares 2004-2006

Table 4 DIY and Gardening Brand Shares 2004-2006

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ARGENTINA

CERRO NEGRO SA - DIY AND GARDENING - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Cerro Negro SA: Key Facts

Summary 3 Cerro Negro SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 4 Cerro Negro SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 5 Cerro Negro SA: Competitive Position 2006

EASY ARGENTINA - DIY AND GARDENING - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Easy Argentina: Key Facts

Summary 7 Easy Argentina: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

FERRUM SA - DIY AND GARDENING - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Ferrum SA: Key Facts

Summary 9 Ferrum SA: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 10 Ferrum SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Ferrum SA: Competitive Position 2006

INDUSTRIAS SICA SAIC - DIY AND GARDENING - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Industrias SICA SAIC: Key Facts

Summary 13 Industrias SICA SAIC: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 14 Industrias SICA SAIC: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Industrias SICA SAIC: Competitive Position 2006

PREPAN SA - DIY AND GARDENING - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Prepan SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Prepan SA: Competitive Position 2006

DIY IN ARGENTINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 8 Sales of DIY by Subsector: Value 2001-2006

Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006

Table 10 DIY Company Shares by Retail Value 2004-2006

Table 11 DIY Brand Shares by Retail Value 2004-2006

Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006

Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011

GARDENING IN ARGENTINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Gardening by Subsector: Value 2001-2006

Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006

Table 17 Gardening Company Shares by Retail Value 2004-2006

Table 18 Gardening Brand Shares by Retail Value 2004-2006

Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006

Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011