摘要
The U.S. Women's wear Product Lines report is a leading publication that features 2008 current and 2009 forecast estimates on the sales of 16 Women's wear Product Lines for 7 retail channels.
Sales data is offered for the United States (nationally) and for all 50 U.S. States.
The report includes industry definition, 5-year historical trends on product lines sales.
Also included is a Summary Chapter and an Appendix with Definitions & Terms
The 16 Product Categories covered in the report include:
- Women's Wear
- Fur Garments
- Dresses
- Coats/Outerwear
- Suits/Blazers
- Slacks/Jeans
- Shirts/Sweaters
- Sports Apparel
- Hosiery/Socks
- Bras/Panties
- Lingerie/Sleepwear
- Hats/Wigs
- Accessories/Bags
- Accessories/Bags
- Sweat Tops/Pants
- Uniforms
目录及图表
The 7 Retail Channels covered in the report include:
- Men's clothing stores
- Women's clothing stores
- Family clothing stores
- Department stores
- Warehouse clubs & Supercenters
- Electronic shopping & Mail-order
- Book stores
The report features:
- 2008 product line sales estimates for each retail channel
- 2009 forecast product line sales for each retail channel
- 5-year trend of sales totals for each retail channel
- Product line sales by 9 company size categories (by employee size of company)
- 2008 product line sales estimates for each retail channel for all 50 U.S. States
- Industry definitions and descriptions
- Summary matrix of product lines and retail sales channels
Managers, planners, and market researchers use this information for a variety of activities:
- Sizing markets and segments ?You can estimate the size of the regional markets you sell in and your company抯 market penetration into that market. You can do the same with the market segments in which you participate.
- Sales territory potential ?You can estimate your market penetration and also the market potential in any regional area or market segment.
- Sales forecasting ?With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry.
- Advertising strategies ?You can use this information for forecasting and estimating sales potential and target advertising campaigns.
- Competitive analysis ?You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate.
