摘要
When it comes to marketing and selling software products and services, it is crucial to know who is making the final investment decisions and what their purchasing drivers and pain points are. While there are some similarities that exist among businesses regarding IT investment—such as the reputation of the provider is an important decision-making criterion and the C-level is usually involved in final decisions—there also exist major differences between large and small US businesses when planning these investments.
This report covers four topics that help to identify not only who is making crucial organizational business software purchasing decisions, but also what influences those decisions:
- What size-of-business segments are using, or will use business management applications such as CRM, ERP, etc.?
- Who is the organization's final decision maker with regard to business management software implementations?
- What business events, or triggers, affect software investment decisions?
- What information sources influence the selection of software products or services?
Survey data in this report is broken out into three US business segments: small, mid-sized, and large business. Data is further broken out by sub-segments within these three segments. Survey data in these sub-segment breakouts is compared to weighted results from respondents across the entire US market.
目录及图表
- As Size of Business Increases, So Does IT Department Influence
- Use of Business Management Applications
- Use of Business Management Applications
- Who is the Final Decision-Maker?
- What Affects Investment in Business Software?
- What Information Influences Selection of Business Software Products and Services?
- Methodology
- List of Tables
- Table 1. Current or Future Use of Business Management Applications, Total US Market by Size Segment
- Table 2. Current or Future Use of Business Management Applications, Small Business Sub-Segment
- Table 3. Current or Future Use of Business Management Applications, Mid-Sized Sub-Segment
- Table 4. Current or Future Use of Business Management Applications, Enterprise Sub-Segment
- Table 5. Final Decision-Maker Regarding Business Management Application Implementations, Total US Market by Size Segment
- Table 6. Final Decision-Maker Regarding Business Management Application Implementations, Small Business Sub-Segment
- Table 7. Final Decision-Maker Regarding Business Management Application Implementations, Mid-Sized Sub-Segment
- Table 8. Final Decision-Maker Regarding Business Management Application Implementations, Enterprise Sub-Segment
- Table 9. Business Events or Triggers that Affect Software Investment, Total US Market by Size Segment
- Table 10. Business Events or Triggers that Affect Software Investment, Small Business Sub-Segment
- Table 11. Business Events or Triggers that Affect Software Investment, Mid-Sized Sub-Segment
- Table 12. Business Events or Triggers that Affect Software Investment, Enterprise Sub-Segment
- Table 13. Information Sources that Influence Selection of Software Products/Services, Total US Market by Size Segment
- Table 14. Information Sources that Influence Selection of Software Products/Services, Small Business Sub-Segment
- Table 15. Information Sources that Influence Selection of Software Products/Services, Mid-Sized Sub-Segment
- Table 16. Information Sources that Influence Selection of Software Products/Services, Enterprise Sub-Segment
- List of Figures
- Figure 1. Current or Future Use of Business Management Applications, Weighted Total US Market
- Figure 2. Final Decision-Maker Regarding Business Management Application Implementations, Weighted Total US Market
- Figure 3. Business Events or Triggers that Affect Software Investment, Weighted Total US Market
- Figure 4. Information Sources that Influence Selection of Software Products/Services, Weighted Total US Market
