Abstract
Wine in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Contents
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 marks another year of steady growth for alcoholic drinks
Colombian government considering the privatisation of national distilleries
Bavaria makes over its brand portfolio
Wine availability increases in traditional on-trade and off-trade channels
Market growth to be powered by increasingly savvy consumers
KEY TRENDS AND DEVELOPMENTS
Imported brands increase as premiumisation of the market consolidates
Brand relaunches from domestic producers show increasing interest in overall product quality
Alcoholic drinks increase their profile in retail channels
Domestic manufacturers lead in wine, but imports continue to increase their share
Specialist retailers broadening services and brand portfolio to increase sales
Mergers and acquisitions
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007
Table 4 Selling Margin of a Typical Wine Brand 2007
Table 5 Selling Margin of a Typical Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
BAVARIA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bavaria SA: Key Facts
Summary 3 Bavaria SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bavaria SA Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Bavaria SA: Competitive Position 2006
EMPRESA DE LICORES DE CUNDINAMARCA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Empresa de Licores de Cundinamarca SA: Key Facts
Summary 7 Empresa de Licores de Cundinamarca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Empresa de Licores de Cundinamarca SA: Competitive Position 2006
FáBRICA DE LICORES Y ALCOHOLES DE ANTIOQUIA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts
Summary 10 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Fábrica de Licores de Antioquia: Competitive Position 2006
INDUSTRIA LICORERA DE CALDAS - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Industria Licorera de Caldas: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Industria Licorera de Caldas: Competitive Position 2006
JOHN RESTREPO A Y CIA LTDA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 John Restrepo A y Cia Ltda: Key Facts
Summary 15 John Restrepo A y Cia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 John Restrepo A y Cia Ltda: Competitive Position 2006
WINE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 22 Sales of Wine by Subsector: Total Volume 2002-2007
Table 23 Sales of Wine by Subsector: Total Value 2002-2007
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 37 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 38 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 39 Wine Exports by Country of Destination: Total Value 2001-2006
Table 40 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 41 Wine Imports by Country of Origin: Total Value 2001-2006
Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 44 Brand Shares of Still Light Grape Wine 2003-2006
Table 45 Company Shares of Champagne by National Brand Owner 2003-2006
Table 46 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 47 Brand Shares of Champagne 2003-2006
Table 48 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 49 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 50 Brand Shares of Other Sparkling Wine 2003-2006
Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 53 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 54 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 55 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 56 Brand Shares of Non-grape Wine 2003-2006
Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
