希腊酒类市场分析报告

Table of contents

ALCOHOLIC DRINKS IN GREECE : MARKET INSIGHT

EXECUTIVE SUMMARY

Sluggish increase for mature alcoholic drinks

Premiumisation: an innovative way out of stagnation

Stronger shares for key players

Supermarkets/hypermarkets’ dominance reaffirmed

Stagnant future for mature alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

Challenging economic environment boosts sales of economy products

Weather provides a random influence on growth

Female consumers shift from being a niche to becoming a growth driver

Premiumisation adding value

Artisanal tradition creates barriers for alcoholic drinks

Cocktails and long drinks offer an innovative approach

Localisation has an increasing impact

Private label increasingly well accepted

Specialist retailers

Market merger and acquisition activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007: Athenian Brewery SA’s Amstel

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007: Boutaris Group’s Moshofilero

Table 5 Selling Margin of a Typical Imported Wine Brand 2007: Blossom Hill

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Distillery Plomariou Isidorou Arvanitou’s Ouzo Plomariou

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007: Diageo Hellas SA’s Johnnie Walker Red Label

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/Private imports

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GREECE

AMVYX SA - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Amvyx SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Amvyx SA: Competitive Position 2006

ATHENIAN BREWERY SA - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Athenian Brewery SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Athenian Brewery SA: Competitive Position 2006

BOUTARIS GROUP - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Boutaris Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Boutaris Group: Competitive Position 2006

DISTILLERY PLOMARIOU ISIDOROU ARVANITOU - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Distillery Plomariou Isidorou Arvanitou: Key Facts

Summary 9 Distillery Plomariou Isidorou Arvanitou: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 10 Distillery Plomariou Isidorou Arvanitou: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Distillery Isidorou Arvanitou: Competitive Position 2006

INO SA - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 INO SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 INO SA: Competitive Position 2006

MYTHOS BREWERY SA - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Mythos Brewery SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Mythos Brewery SA: Competitive Position 2006

PEZA UNION - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Peza Union: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Peza Union: Competitive Position 2006

TSANTALIS SA, E - ALCOHOLIC DRINKS - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Tsantalis SA, E: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 Tsantalis SA: Competitive Position 2006

WINE IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 39 Sales of Still Red Wine by Quality Classification 2002-2007

Table 40 Sales of Still White Wine by Quality Classification 2002-2007

Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 44 Wine Exports by Country of Destination: Total Value 2001-2006

Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 46 Wine Imports by Country of Origin: Total Value 2001-2006

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 49 Brand Shares of Still Light Grape Wine 2003-2006

Table 50 Company Shares of Champagne by National Brand Owner 2003-2006

Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 52 Brand Shares of Champagne 2003-2006

Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 55 Brand Shares of Other Sparkling Wine 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012