摘要

Wine in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT

EXECUTIVE SUMMARY

Ongoing weak market performance

Steady increase in unit prices

Strong competition for customer attention

Multiples to steadily increase their share

Growing interest in lighter drinks

KEY TRENDS AND DEVELOPMENTS

Growing health awareness to hurt spirits

Bad economic performance to slow the market

Increased demand for premium products

Grocery multiples to stimulate growth in the economy

On-trade to benefit from changing lifestyles

Specialist Retailers

Market Merger and Acquisition Activity

LEGISLATION

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically-Produced Beer Brand - Borsodi 2007

Table 4 Selling Margin of a Typical Domestically-Produced Wine Brand - Balatoni Kékfrankos 2007

Table 5 Selling Margin of a Typical Imported Wine Brand - Martini Brut 2007

Table 6 Selling Margin of a Typical Domestically-Produced Spirits Brand - Unicum 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand - Bacardi 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HUNGARY

BACARDI-MARTINI HUNGARY KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bacardi-Martini Hungary Kft: Key Facts

Summary 3 Bacardi-Martini Hungary Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Bacardi-Martini Hungary Kft: Competitive Position 2006

BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Borsodi Sörgyár Zrt: Key Facts

Summary 6 Borsodi Sörgyár Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Borsodi Sörgyárak Zrt: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 8 Borsodi Sörgyárak Zrt: Competitive Position 2006

TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Tokaj Kereskedoház Zrt: Key Facts

Summary 10 Tokaj Kereskedoház Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Tokaj Kereskedoház Zrt: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 12 Summary Tokaj Kereskedoház Zrt: Competitive Position 2006

TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Törley Pezsgopincészeti Kft: Key Facts

Summary 14 Törley Pezsgopincészeti Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Törley Pezsgopincészeti Kft: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Törley Pezsgopincészeti Kft: Competitive Position 2006

ZWACK UNICUM KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Zwack Unicum Kereskedelmi Kft: Key Facts

Summary 18 Zwack Unicum Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 19 Zwack Unicum Kereskedelmi Kft: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 20 Zwack Unicum Kereskedelmi Kft: Competitive Position 2006

WINE IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 39 Sales of Still Red Wine by Quality Classification 2002-2007

Table 40 Sales of Still White Wine by Quality Classification 2002-2007

Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 44 Wine Exports by Country of Destination: Total Value 2001-2006

Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 46 Wine Imports by Country of Origin: Total Value 2001-2006

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 49 Brand Shares of Still Light Grape Wine 2003-2006

Table 50 Company Shares of Champagne by National Brand Owner 2003-2006

Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 52 Brand Shares of Champagne 2003-2006

Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 55 Brand Shares of Other Sparkling Wine 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012