摘要

Wine in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN GERMANY : MARKET INSIGHT

EXECUTIVE SUMMARY

Demand for alcoholic drinks is stagnating or even slightly declining

Few products – which were in line with current trends – were able to grow

A large number of domestic and multinational companies competing for share

Distribution channels see no significant changes in Germany recently

Forecast for alcoholic drinks in Germany is not too bright either

KEY TRENDS AND DEVELOPMENTS

Consumption of alcoholic drinks is becoming less accepted in Germany

Economic recovery could further ease the German consumers’ parsimony

Premium and economy products benefit at the expense of standard brands

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Krombacher Pils

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Gallo Sierra Valley Zinfandel Kalifornien

Table 5 Selling Margin of a Typical Domestic Wine Brand 2007 – Müller Thurgau Baden

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Bacardi Rum Carta Blanca

Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Wilthener Goldkrone

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

APPENDIX

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - GERMANY

BITBURGER BRAUEREI TH SIMON GMBH - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Bitburger Brauerei Th Simon GmbH: Key Facts

Summary 4 Bitburger Brauerei Th Simon GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Bitburger Brauerei Th Simon GmbH: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 6 Bitburger Brauerei Th Simon GmbH: Competitive Position 2006

BRAUEREI C & A VELTINS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Brauerei C & A Veltins GmbH & Co KG: Key Facts

Summary 8 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Brauerei C & A Veltins GmbH & Co KG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 10 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2006

ECKES & STOCK GMBH - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Eckes & Stock GmbH: Key Facts

Summary 12 Eckes & Stock GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Eckes & Stock GmbH: Competitive Position 2006

INTERBREW DEUTSCHLAND VERTRIEBS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Interbrew Deutschland Vertriebs GmbH & Co KG: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 15 Interbrew Deutschland Vertriebs GmbH & Co KG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Brauerei Beck GmbH & Co: Competitive Position 2006

Summary 17 Interbrew Deutschland Vertriebs GmbH & Co KG: Competitive Position 2006

KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH & CO - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts

Summary 19 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 21 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2006

MAST-JäGERMEISTER AG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Mast-Jägermeister AG: Key Facts

Summary 23 Mast-Jägermeister AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION