摘要

Wine in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN FRANCE : MARKET INSIGHT

EXECUTIVE SUMMARY

Volume sales decline

Premiumisation of brands

Unchanged top five

Supermarkets/hypermarkets retain off-trade dominance

A similar decline forecast

KEY TRENDS AND DEVELOPMENTS

French consumers prefer premium

L’Apéro – the apéritif re-invented

Rosé on the rise

On-trade still suffering

Rising costs may lead to increasing prices

Specialist retailers – fighting the big grocery chains

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Kronenbourg 1664

Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Cellier des Dauphins

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Du Toitskloof Sauvignon Blanc

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Rémy Martin

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – William Peel

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 4 Research Sources

LOCAL COMPANY PROFILES - FRANCE

BAVARIA FRANCE SA - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Bavaria France SA: Key Facts

Summary 6 Bavaria France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Bavaria France SA: Competitive Position 2006

BRASSERIES KRONENBOURG SA - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Brasseries Kronenbourg SA: Key Facts

Summary 9 Brasseries Kronenbourg SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 10 Brasseries Kronenbourg SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 11 Brasseries Kronenbourg SA: Competitive Position 2006

CASTEL FRèRES - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Castel Frères: Key Facts

Summary 13 Castel Frères: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Castel Frères: Competitive Position 2006

CENTRE VINICOLE - NICOLAS FEUILLATTE - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Centre Vinicole – Nicolas Feuillatte: Key Facts

Summary 16 Centre Vinicole – Nicolas Feuillatte: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 17 Centre Vinicole – Nicolas Feuillatte: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 18 Centre Vinicole – Nicolas Feuillatte: Competitive Position 2006

HEINEKEN ENTREPRISE SAS - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Heineken Entreprise SAS: Key Facts

Summary 20 Heineken Entreprise SAS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 21 Heineken Entreprise SAS: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 22 Heineken Entreprise SAS: Competitive Position 2006

INBEV FRANCE SAS - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 23 InBev France SAS: Key Facts

Summary 24 InBev France SAS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 25 InBev France SAS: Competitive Position 2006

LA MARTINIQUAISE SVS - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 26 La Martiniquaise SVS: Key Facts

Summary 27 La Martiniquaise SVS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 28 La Martiniquaise SVS: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 29 La Martiniquaise SVS: Competitive Position 2006

MARIE BRIZARD & ROGER INTERNATIONAL SAS - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 30 Marie Brizard & Roger International SA: Key Facts

Summary 31 Marie Brizard & Roger International SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 32 Marie Brizard & Roger International SA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 33 Marie Brizard & Roger International SA: Competitive Position 2006

RéMY COINTREAU GROUP - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 34 Rémy Cointreau Group: Key Facts

Summary 35 Rémy Cointreau Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 36 Rémy Cointreau Group: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 37 Rémy Cointreau Group: Competitive Position 2006

RICARD SA - ALCOHOLIC DRINKS - FRANCE

STRATEGIC DIRECTION

KEY FACTS

Summary 38 Ricard SA: Key Facts

Summary 39 Ricard SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 40 Ricard SA: Competitive Position 2006

WINE IN FRANCE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 23 Sales of Wine by Subsector: Total Volume 2002-2007

Table 24 Sales of Wine by Subsector: Total Value 2002-2007

Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Red Wine by Quality Classification 2002-2007

Table 39 Sales of Still White Wine by Quality Classification 2002-2007

Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Value 2001-2006

Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 45 Wine Imports by Country of Origin: Total Value 2001-2006

Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 48 Brand Shares of Still Light Grape Wine 2003-2006

Table 49 Company Shares of Champagne by National Brand Owner 2003-2006

Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 51 Brand Shares of Champagne 2003-2006

Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 54 Brand Shares of Other Sparkling Wine 2003-2006

Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012