Abstract
Wine in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
High disposables incomes driving premium growth
Premium beer revolution in full swing
Both domestic players and multinationals have strong market positions
Grocery retailers dominate off-trade sales
Total volume sales expected to continue declining
KEY TRENDS AND DEVELOPMENTS
Increases in disposable incomes impacting positively on sales
An ageing population presents challenges
Current status of cross-border trade
Beer revolution in full swing
Removing the “middle-men”
Specialist Retailer trends
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tuborg Grøn Pilsner
Table 4 Selling Margin of a Typical Imported Wine Brand 2007- Hardys
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Aalborg
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Smirnoff
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - DENMARK
CHRIS WINE A/S, CPH - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Chris Wine A/S: Key Facts
Summary 4 Chris Wine A/S: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 5 Chris Wine A/S: Competitive Position 2006
GOURMETBRYGGERIET A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 6 GourmetBryggeriet A/S: Key Facts
Summary 7 GourmetBryggeriet A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 GourmetBryggeriet: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 GourmetBryggeriet: Competitive Position 2006
HARBOES BRYGGERI A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Harboes Bryggeri A/S: Key Facts
Summary 11 Harboes Bryggeri A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Harboes Bryggeri A/S: Competitive Position 2006
JUST A/S, HANS - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Hans Just A/S: Key Facts
Summary 14 Hans Just A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Hans Just A/S: Competitive Position 2006
ROYAL UNIBREW A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Royal Unibrew A/S: Key Facts
Summary 17 Royal Unibrew: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Royal Unibrew A/S: Competitive Position 2006
TASTER WINE A/S - ALCOHOLIC DRINKS - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Taster Wine A/S: Key Facts
Summary 20 Taster Wine A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Taster Wine A/S: Competitive Position 2006
WINE IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 23 Sales of Wine by Subsector: Total Volume 2002-2007
Table 24 Sales of Wine by Subsector: Total Value 2002-2007
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Red Wine by Quality Classification 2002-2007
Table 39 Sales of Still White Wine by Quality Classification 2002-2007
Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Value 2001-2006
Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 45 Wine Imports by Country of Origin: Total Value 2001-2006
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 48 Brand Shares of Still Light Grape Wine 2003-2006
Table 49 Company Shares of Champagne by National Brand Owner 2003-2006
Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 51 Brand Shares of Champagne 2003-2006
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 54 Brand Shares of Other Sparkling Wine 2003-2006
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 58 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 60 Brand Shares of Non-grape Wine 2003-2006
Table 61 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 62 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
