Abstract
Wine in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism continues to drive demand
Beer and NAMBs dominate sales
Competition between two suppliers
Demand for wine continues to mature
Contraband remains a serious issue
Alcoholic drinks expected to show positive growth during forecast period
KEY TRENDS AND DEVELOPMENTS
Religion, an obstacle to sales
Social polarisation
Increasing tourism flows
High taxation and duty levies
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market mergers and acquisitions activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - EGYPT
AL AHRAM BEVERAGES CO (ABC) - ALCOHOLIC DRINKS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Al Ahram Beverages Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Al Ahram Beverages Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Al Ahram Beverages Co: Competitive Position 2006
CHEERS - ALCOHOLIC DRINKS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Cheers: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
DRINKIES - ALCOHOLIC DRINKS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Drinkies: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
EGYPTIAN INTERNATIONAL BEVERAGE CO - ALCOHOLIC DRINKS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Egyptian International Beverage Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Egyptian International Beverage Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Egyptian International Beverage Co: Competitive Position 2006
WINE IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Sales of Wine by Subsector: Total Volume 2002-2007
Table 24 Sales of Wine by Subsector: Total Value 2002-2007
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 35 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 36 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 37 Brand Shares of Still Light Grape Wine 2003-2006
Table 38 Company Shares of Champagne by National Brand Owner 2003-2006
Table 39 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 40 Brand Shares of Champagne 2003-2006
Table 41 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 42 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 43 Brand Shares of Other Sparkling Wine 2003-2006
Table 44 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 45 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 46 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 47 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
