Wine,Germany,德国,酒类

Abstract

Wine in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN GERMANY : MARKET INSIGHT

EXECUTIVE SUMMARY

Demand for alcoholic drinks is stagnating or even slightly declining

Few products – which were in line with current trends – were able to grow

A large number of domestic and multinational companies competing for share

Distribution channels see no significant changes in Germany recently

Forecast for alcoholic drinks in Germany is not too bright either

KEY TRENDS AND DEVELOPMENTS

Consumption of alcoholic drinks is becoming less accepted in Germany

Economic recovery could further ease the German consumers’ parsimony

Premium and economy products benefit at the expense of standard brands

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Krombacher Pils

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Gallo Sierra Valley Zinfandel Kalifornien

Table 5 Selling Margin of a Typical Domestic Wine Brand 2007 – Müller Thurgau Baden

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Bacardi Rum Carta Blanca

Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Wilthener Goldkrone

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

APPENDIX

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - GERMANY

BITBURGER BRAUEREI TH SIMON GMBH - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Bitburger Brauerei Th Simon GmbH: Key Facts

Summary 4 Bitburger Brauerei Th Simon GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Bitburger Brauerei Th Simon GmbH: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 6 Bitburger Brauerei Th Simon GmbH: Competitive Position 2006

BRAUEREI C & A VELTINS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Brauerei C & A Veltins GmbH & Co KG: Key Facts

Summary 8 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Brauerei C & A Veltins GmbH & Co KG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 10 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2006

ECKES & STOCK GMBH - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Eckes & Stock GmbH: Key Facts

Summary 12 Eckes & Stock GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Eckes & Stock GmbH: Competitive Position 2006

INTERBREW DEUTSCHLAND VERTRIEBS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Interbrew Deutschland Vertriebs GmbH & Co KG: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 15 Interbrew Deutschland Vertriebs GmbH & Co KG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Brauerei Beck GmbH & Co: Competitive Position 2006

Summary 17 Interbrew Deutschland Vertriebs GmbH & Co KG: Competitive Position 2006

KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH & CO - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts

Summary 19 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 21 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2006

MAST-JäGERMEISTER AG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Mast-Jägermeister AG: Key Facts

Summary 23 Mast-Jägermeister AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 24 Mast-Jägermeister AG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 25 Mast-Jägermeister AG: Competitive Position 2006

OETKER-GRUPPE - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Oetker-Gruppe: Key Facts

Summary 27 Radeberger Gruppe GmbH: Operational Indicators

Summary 28 Henkell & Söhnlein Sektkellereien KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 29 Radeberger Gruppe KG: Production Statistics 2006

Summary 30 Henkell & Söhnlein Sektkellereien KG: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 31 Radeberger Gruppe KG: Competitive Position 2006

Summary 32 Henkell & Söhnlein Sektkellereien KG: Competitive Position 2006

OETTINGER BRAUEREI GMBH - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 33 Oettinger Brauerei GmbH: Key Facts

Summary 34 Oettinger Brauerei GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 35 Oettinger Brauerei GmbH: Competitive Position 2006

RACKE GMBH & CO, A - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 36 Racke GmbH & Co, A: Key Facts

Summary 37 Racke GmbH & Co, A: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 38 Racke GmbH & Co, A: Competitive Position 2006

WARSTEINER BRAUEREI HAUS CRAMER GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY

STRATEGIC DIRECTION

KEY FACTS

Summary 39 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts

Summary 40 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 41 Warsteiner Brauerei Haus Cramer KG: Competitive Position 2006

WINE IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Red Wine by Quality Classification 2002-2007

Table 39 Sales of Still White Wine by Quality Classification 2002-2007

Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Value 2001-2006

Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 45 Wine Imports by Country of Origin: Total Value 2001-2006

Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 48 Brand Shares of Still Light Grape Wine 2003-2006

Table 49 Company Shares of Champagne by National Brand Owner 2003-2006

Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 51 Brand Shares of Champagne 2003-2006

Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 54 Brand Shares of Other Sparkling Wine 2003-2006

Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012


Wine,Germany,德国,酒类