Abstract
Wine in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand for alcoholic drinks is stagnating or even slightly declining
Few products – which were in line with current trends – were able to grow
A large number of domestic and multinational companies competing for share
Distribution channels see no significant changes in Germany recently
Forecast for alcoholic drinks in Germany is not too bright either
KEY TRENDS AND DEVELOPMENTS
Consumption of alcoholic drinks is becoming less accepted in Germany
Economic recovery could further ease the German consumers’ parsimony
Premium and economy products benefit at the expense of standard brands
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Krombacher Pils
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Gallo Sierra Valley Zinfandel Kalifornien
Table 5 Selling Margin of a Typical Domestic Wine Brand 2007 – Müller Thurgau Baden
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Bacardi Rum Carta Blanca
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Wilthener Goldkrone
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
APPENDIX
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - GERMANY
BITBURGER BRAUEREI TH SIMON GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Bitburger Brauerei Th Simon GmbH: Key Facts
Summary 4 Bitburger Brauerei Th Simon GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Bitburger Brauerei Th Simon GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Bitburger Brauerei Th Simon GmbH: Competitive Position 2006
BRAUEREI C & A VELTINS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Brauerei C & A Veltins GmbH & Co KG: Key Facts
Summary 8 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Brauerei C & A Veltins GmbH & Co KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2006
ECKES & STOCK GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Eckes & Stock GmbH: Key Facts
Summary 12 Eckes & Stock GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Eckes & Stock GmbH: Competitive Position 2006
INTERBREW DEUTSCHLAND VERTRIEBS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Interbrew Deutschland Vertriebs GmbH & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Interbrew Deutschland Vertriebs GmbH & Co KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Brauerei Beck GmbH & Co: Competitive Position 2006
Summary 17 Interbrew Deutschland Vertriebs GmbH & Co KG: Competitive Position 2006
KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH & CO - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts
Summary 19 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2006
MAST-JäGERMEISTER AG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Mast-Jägermeister AG: Key Facts
Summary 23 Mast-Jägermeister AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Mast-Jägermeister AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Mast-Jägermeister AG: Competitive Position 2006
OETKER-GRUPPE - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Oetker-Gruppe: Key Facts
Summary 27 Radeberger Gruppe GmbH: Operational Indicators
Summary 28 Henkell & Söhnlein Sektkellereien KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Radeberger Gruppe KG: Production Statistics 2006
Summary 30 Henkell & Söhnlein Sektkellereien KG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 31 Radeberger Gruppe KG: Competitive Position 2006
Summary 32 Henkell & Söhnlein Sektkellereien KG: Competitive Position 2006
OETTINGER BRAUEREI GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Oettinger Brauerei GmbH: Key Facts
Summary 34 Oettinger Brauerei GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 35 Oettinger Brauerei GmbH: Competitive Position 2006
RACKE GMBH & CO, A - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Racke GmbH & Co, A: Key Facts
Summary 37 Racke GmbH & Co, A: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 38 Racke GmbH & Co, A: Competitive Position 2006
WARSTEINER BRAUEREI HAUS CRAMER GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts
Summary 40 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 41 Warsteiner Brauerei Haus Cramer KG: Competitive Position 2006
WINE IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Red Wine by Quality Classification 2002-2007
Table 39 Sales of Still White Wine by Quality Classification 2002-2007
Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Value 2001-2006
Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 45 Wine Imports by Country of Origin: Total Value 2001-2006
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 48 Brand Shares of Still Light Grape Wine 2003-2006
Table 49 Company Shares of Champagne by National Brand Owner 2003-2006
Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 51 Brand Shares of Champagne 2003-2006
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 54 Brand Shares of Other Sparkling Wine 2003-2006
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
