摘要
Wine in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The Market Value of Alcoholic Drinks Saw Healthy Growth Again in 2007
Tax Regulations Shape Consumption Patterns of Alcoholic Drinks
There Is No Stopping the Long Drinks Boom
Beer Price War Jumbled Market Shares
Tax Rise Will Not Stop the Growth
KEY TRENDS AND DEVELOPMENTS
Tax Decisions Affect Consumer Behaviour Temporarily
Tax Rise Will Help to Revive Stagnating On-trade
Abolition of Tax on PET Bottles and Cans Revolutionises Order of Shop Shelves
Polarisation Pushes Private Label Sales to New Levels in Brewery Products
Low-calorie Products Face Strong Demand
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestic Beer Brand 2007 – Karhu III
Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Huttunen Hedelmävalkoviini
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Hardy's
Table 6 Selling Margin of a Typical Domestic Spirit Brand 2007 – Koskenkorva Viina
Table 7 Selling Margin of a Typical Imported Spirit Brand 2007 – Courriere
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - FINLAND
ALTIA OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Altia Oyj: Key Facts
Summary 5 Altia Oyj: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 6 Altia Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Altia Oyj: Competitive Position 2006
HARTWALL OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Oy Hartwall AB: Key Facts
Summary 9 Oy Hartwall AB: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Oy Hartwall AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Oy Hartwall AB: Competitive Position 2006
OLVI OYJ - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Olvi Oyj: Key Facts
Summary 13 Olvi Oyj: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Olvi Oyj: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Olvi Oyj: Competitive Position 2006
SINEBRYCHOFF OY AB - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oy Sinebrychoff AB: Key Facts
Summary 17 Oy Sinebrychoff AB: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 18 Oy Sinebrychoff AB: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Oy Sinebrychoff AB: Competitive Position 2006
V&S FINLAND OY - ALCOHOLIC DRINKS - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 20 V&S Finland Oy: Key Facts
Summary 21 V&S Finland Oy: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 22 V&S Finland Oy: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 V&S Finland Oy: Competitive Position 2006
WINE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade Split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade Split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 39 Sales of Still Red Wine by Quality Classification 2002-2007
Table 40 Sales of Still White Wine by Quality Classification 2002-2007
Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 44 Wine Exports by Country of Destination: Total Value 2001-2006
Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 46 Wine Imports by Country of Origin: Total Value 2001-2006
Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 49 Brand Shares of Still Light Grape Wine 2003-2006
Table 50 Company Shares of Champagne by National Brand Owner 2003-2006
Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 52 Brand Shares of Champagne 2003-2006
Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 55 Brand Shares of Other Sparkling Wine 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 59 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 60 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 61 Brand Shares of Non-grape Wine 2003-2006
Table 62 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 63 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 64 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 65 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
